A Dark Time
In 2019 my beloved mother was diagnosed with an aggressive cancer, and passed just 12 weeks later. I left my shop open, but removed the app from my phone and pushed it from my mind.
I was devastated, and a little lost personally as well as professionally. Seeing a reminder of how precious life really was, I gravitated toward arts and crafts as a way of coping with my grief. Around the holidays, I started making painted wooden Christmas ornaments, and sold them at local craft shows.
I made $2000 that season
Just like that, the passion was ignited. I like creating, but I also like the personal nature of selling - when someone came to my booth, they saw my hand-painted ornaments and local wood. And my young son was playing with cars on the floor. Hard to say no to that! I posted a few ornaments in my Etsy shop and sold a few in December.
Crafting ornaments got me through a tough holiday season, and then a few days after Christmas my husband asked jokingly "what are you going to do now?" My craft euphoria crashed. I didn't know what to do!
I logged into Facebook and started re-engaging with my old Etsy groups. I did all the cringy, bad things. I begged for sales, I blasted my link in every group, I complained. In a large group that I won't mention, I grew tired of large shops bragging about sales, and posting their revenues - without giving any actual tips other than "keep working on it".
I rebranded my shop with wooden magnets, coasters, and other unique things. But still, I heard